Brookshire Brothers Partners with Rosie to Bring eCommerce to East Texas

Brookshire Brothers Partners with Rosie to Bring eCommerce to East Texas

Published Friday, February 16, 2018

Lufkin, TX (February 8, 2018) – Brookshire Brothers announces the launch of its on-line shopping solution Brookshire Brothers Anywhere. The service, powered by Rosie, provides convenient, easy to use, time saving shopping for folks in Angelina County. The service starts Monday, February 19th with curbside pick-up at its Chestnut and Frank Street locations and delivery within 15 miles of the Frank Street store.

John Alston, President and CEO of Brookshire Brothers Inc., explains, “Our customers will enjoy the ease of shopping their favorite store whenever they want from wherever they want. Brookshire Brothers Anywhere is on-demand shopping that gives our customers the option of picking their groceries up curbside or having our employee-owners deliver them to their door. The in-store customer experience our shoppers are accustomed to is now theirs on-line. We like to say our personal service always goes the extra mile."

Once a customer signs up to shop at, they can use Rosie’s search engine to shop their hometown store. They can navigate by department, create custom grocery lists and use Rosie’s proprietary recommended items feature based on customers’ shopping habits. The platform also enables customers to interact with their personal shoppers. In addition to making notes about how green they want their bananas or how thick they like their steaks, customers can also make note of substitutions. It becomes a two-way conversation resulting in an even more interactive customer-personal shopper relationship.

The Lufkin/Angelina County Chamber and City of Lufkin agree Brookshire Brothers Anywhere is a welcome addition. As more consumers buy household goods and groceries from retailers with no local physical presence, not only do local businesses suffer but also the communities that depend on the tax dollars for services and improvements. When Angelina County shoppers use Brookshire Brothers Anywhere they will be shopping with their local store, which keeps the tax dollars at home. To celebrate, the Lufkin/Angelina County Chamber of Commerce will host a ribbon cutting on Tuesday, February 20th at 10AM at the Frank Street store for Brookshire Brothers Anywhere - powered by Rosie.

What’s Rosie and why did Brookshire Brothers choose it for its on-line shopping solution? John Alston adds, “We look at every decision with the customer in mind. After months of rigorous research, we selected Rosie as our eCommerce provider because it offers a way for people to shop from their desktop, tablet or smart phone and its fully integrated system creates a seamless customer experience. Rosie emerged from the crowded field of eCommerce providers as the leader who offered the best overall solution for our business model.

“We are enthusiastic about serving the Brookshire Brothers organization and their loyal customer base in Texas and Louisiana,” said Rosie CEO Nick Nickitas. “As we’ve worked closely with the Brookshire Brothers team we found strong alignment between their commitment to excellence and our proven eCommerce platform, which makes it easy for leading independent grocers to customize all components of their online shopping program, including branding, advertising, pricing, order fulfillment, and service. We’re inspired by the teamwork, dedication, and pride of Brookshire Brothers’ long-tenured employee-owners and we’re thrilled to enable them to become the most trusted, locally focused eCommerce provider in the communities they serve. We look forward to kicking off our relationship with the February 19th launch.”

Alston shared his excitement, “As a long-time store director, what excites me the most is knowing how thrilled our customers will be when they get their first Brookshire Brothers Anywhere order. Our teams love nothing more than exceeding their customers’ expectations. This is another way we can do that!”

Brookshire Brothers is a 100 % employee-owned, community-centered grocer based in Lufkin, Texas. Founded in 1921, this regional grocery chain operates more than 121 locations that stretch west to the Texas Hill Country and east to Lake Charles, Louisiana. Though its focus remains on traditional grocery and pharmacy, Brookshire Brothers has complimentary formats that include fuel and tobacco operations. Brookshire Brothers is committed to quality and service in their stores and are known for their good food and good people doing good deeds in their communities.

Rosie is the most trusted, locally focused eCommerce company, where customers can find and discover anything they might want to buy online from local stores. Rosie partners with leading independent retailers and their wholesalers to provide eCommerce, delivery opportunities, omnichannel marketing and deep data services. Rosie serves as the preferred eCommerce partner to a variety of wholesale cooperatives, such as Associated Food Stores (AFS), Associated Grocers of New England, Associated Wholesale Grocers (AWG), Bozzuto’s, CERTCO, C&S Wholesale Grocers and Olean Wholesale Grocers. Rosie powers the online shopping platforms of major local retailers like Niemann Foods Inc., Broulim’s, Macey’s, Clark’s Market and Buehler’s Fresh Foods. IBM selected Rosie as the Top Startup in North America in its 2014 IBM Smartcamp Competition. Visit for company information and to sign up for a free account. For Rosie news and downloadable media assets, visit To see firsthand what retailers and their customers think about Rosie, check out this video: Like us at Follow us on